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Elder Eye™ Institute"The Legibility Doctor"

An entity of Points Of View Productions...

Elder Eye™ Institute is the legibility design center created by our principal partner, Wendy J. Johnson.

Age-related vision difficulties typically begin about the age of 40 to 45 (primarily in loss of close-up vision). Over 50% of the entire U.S. population is over age 40! All U.S. Census figures project that the numbers of people over age 40 will continue to grow until the year 2035 and then slightly decrease during the following years.

Currently, 70% of all visually-impaired people are over the age of 65. This number will also increase as the population continues to age. And, if you include the numbers of people over age 40 who are experiencing typical age-related vision loss, this number increases exponentially.

Elder Eye Institute (as "The Legibility Doctor") offers Elder Eye Best Practice reviews of printed materials, web/multi-media, and space design. Visit ElderEye.com, email wendyj@eldereye.com or call 1-952-472-4155 to "see" where your organization is falling short in communication and find out how you can earn the distinction of being Elder Eye Certified.


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Are you losing the majority of your audience because your materials are not designed to be easily read? Is your space design creating problems for the aging eye?

Be part of the next wave in design... contact us!

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